Find the pools that are due for a refresh.
We build lists of single-family homes with in-ground pools old enough to be due for resurfacing, new equipment, or upgrades, with the owner and mailing address for each one.
The pool package
Four of our services, set up for the way pool contractors win jobs. Start with the list, and add the rest when you're ready.
Marketing
Postcards, letters, and follow-ups to the homeowners on your list, with your license number on every piece.
Learn more →Lead Management
Every call, form, and reply captured and followed up until it's an estimate or a clear no.
Learn more →Do more than one trade? Bundle them: add a second trade in the same territory for 50% off that trade's monthly fee.
What's in the list
- Homes with a pool on record, with the year the pool was built
- Estimated pool age and whether newer pool work is on record
- Owner name and mailing address, including owners who live elsewhere
- Homestead flag and home value range
- Single-family homes only in the areas you choose
- Delivered as a spreadsheet ready for mail or your CRM
Why it works
Pool finishes and equipment wear out on a predictable schedule. Instead of mailing every house, focus on homes that actually have an older pool.
Lists are built from public county property and building records, cleaned and cross-checked by our team. This is a data product: you buy the list and decide how to use it. We don't sell leads, appointments, or referrals.
Start with a pilot
Pilot List
- 50 verified homes in your area
- Exclusive to you for 30 days
- Delivered as a spreadsheet
- Free replacement for any row that isn't a single-family home in your area, or is a duplicate or bad mailing address
- $250 credited toward your package setup if you upgrade within 30 days
We confirm we can build your area before delivery. Call or text Jennifer at (386) 273-1888 to check your ZIPs first.
Need a bigger list? Custom List: $750 for 250 verified homes, plus $3 for each extra home.
Packages
Flat monthly pricing with an exclusive territory. One fixed fee, no matter how many jobs you win.
Exclusive by ZIP: no other pool contractor gets your ZIPs while you're subscribed. Each month we refresh your list with newly qualifying homes and recent sales, remove outdated rows, and mail postcards to the best homes in your territory, per your package. Territory size depends on your ZIPs; we confirm the home count before you sign.
Bought separately, a list subscription, mail management, CRM, AI receptionist, and reporting would run about $2,800/mo.
Market Leader
+ $1,500 one-time setup
- Exclusive: up to 8 ZIPs or one city
- Verified homeowner list + monthly refresh, plus a "likely original" segment
- 2 mail drops per month, 600 cards/mo included
- 12 social posts/mo, email campaigns, and review-request automation
- CRM with automated follow-up, estimate follow-up, and reactivation sequences
- AI receptionist: 1,000 min/mo + website chat
- Live dashboard + monthly review call
- Cards above 600 billed at cost
Territory Growth
+ $997 one-time setup
- Exclusive: up to 3 ZIPs
- Verified homeowner list + monthly refresh
- Monthly postcard design and mail drop, 250 cards/mo included
- 8 social posts/mo + past-customer email newsletter
- CRM with automated follow-up texts and emails
- AI receptionist: 300 min/mo
- Live dashboard + monthly report
- Cards above 250 billed at cost
Territory Starter
+ $500 one-time setup
- Exclusive: 1 ZIP
- Verified homeowner list + monthly refresh
- 1 postcard design per quarter; we run the mail drop
- 4 social posts/mo
- Leads delivered to a shared sheet or CRM view
- Monthly one-page report
- All print and postage billed at cost
Terms: exclusive by ZIP (one contractor per trade per ZIP). 3-month minimum, then month-to-month with 30 days' notice. Print and postage are billed at cost where stated. Add a second trade in the same territory for 50% off that trade's monthly fee. Not sure which fits, or want the founding offer? Call or text Jennifer at (386) 273-1888.
Ready to reach the right homeowners?
Call or text Jennifer at (386) 273-1888. Tell her where you work and what you install; she'll confirm what we can build for your area.
Prefer writing? Use our contact form.